check this out: "Reinventing the idea of the worn-in t-shirt, re-shirt collects tees with special memories (a shirt worn while making out with a hottie), cleans them, and sells them with an identifying serial number." (re-shirt.net)
GOOD magazine, Mar/Apr 2008
I don't even know where to start on this. Is this the commodification of experience, or what? Meaning is put into these objects by someone else's experience and then you appreciate the experience by buying their tshirt. What? This is completely bizarre.
Here's a story from a shirt that was sold recently:
"Die Sterne" are one of my favourite German bands. I like the saying of this shirt which means "all is so sweet and sugary" . But I don´t like the cut. Hope it fits you better and gives you a sweet look."
It's kind of interesting that people are looking for a more personalized shopping experience. They're longing for community and a story everywhere. There's another social shopping site called This Next, where you can watch what other people are looking at around the world and kind of shop along side them.
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