"[Keith] Olbermann's success, like [Bill] O'Reilly's, is evidence of viewer cocooning - the inclination to seek out programming that reinvorces one's own firmly held political views. 'People want to identify,' [MSNBC producer Phil] Griffin says. 'They want the short-cut. "Wow, that guy's smart. I get him." In this crazy world of so much information, you look for places where you can identify, or you see where you fit into the spectrum, because you get all this information all day long.'"
"One Angry Man" by Peter J. Boyer in the New Yorker
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