The Bible has been turned into a glossy magazine by Dag Söderberg a former Swedish advertising exec. The magazine is titled, ‘The Book’ and it is a complete unedited text of the Old Testament. Mr. Söderberg has high hopes for his magazine and has said: “I want it to be well spread, to create a buzz. I want people to start taking it to dinner parties, instead of flowers. That way, perhaps everyone can have a Bible on their table without causing too much panic.” The magazine is 450 pages complete with modern-day magazine glossy photo illustrations. There are plans to have it translated to English and brought overseas to cater to the 25-50 year old markets and also a New Testament sequel is in the works. (trendhunter.com)
“Most people have issues with the Bible,’ Söderberg says. ‘They have never gotten into it. They don’t find it accessible. But it’s our history, our heritage. And for most of us, we relate to it more than we think. Religious or not, it shapes much of our moral codes.”
No comments:
Post a Comment